Journal
Notes from the desk.
Eight years of working out how creators get paid, written down as it happened. Mostly about money and contracts, because that is where the arguments are.
Eight years, and the one thing that has not changed
The industry grew up. The person making the work is still the worst-placed person to negotiate for it.
Read the post →Why our roster stays private
A roster page is a marketing asset for the agency and a liability for the talent, so we do not publish one.
Read the post →Five years
In 2018 this was one person, a spreadsheet, and a conviction that creators were being paid a third of what they were worth.
Read the post →Why we started building storefronts
A creator had forty thousand people who would have bought a shirt, and sold none, because running a shop is a second job.
Read the post →What this year is doing to creator rates
Budgets froze while audiences climbed. A rate you drop in a panic takes about two years to climb back.
Read the post →Why we started LL Media
The gap between what she was about to accept and what she could actually get was not talent or leverage. It was having someone whose job it was to read the thing.
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